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10 Essential Elements Missing from Your Social Media Strategy

Here are ten essential elements that are probably missing from your social media strategy. The list is in order, although the first tip is the most important. The others are only important if they are connected to your social media campaign, or if you are not doing them already.


1. A touch of realism

This is the top, number one, tip, element, advice and secret that is more important than the rest of these tips put together. It is frighteningly forgotten throughout almost all of the mass media industry, and attempts to insert realism are often massive misfires.

Do other companies know the power of realism?

Of course they do, it is one of the best selling ideas of all time. The trouble is that it is so hard for advertisers to pull off, but it is why you see TV adverts where they show you people being interviewed in the street, or show you what Dave thinks who sweeps the floors at Wal-Mart. The problem with a lot of “realism” in advertising is that it is not credible.

People know that their pots will not come out of the dishwasher looking new, or that their shirts will come out of the washing machine looking new and ironed. Adverts are so far from reality that it is hard to believe what they are saying. So, all you need to do is add a bit of realism into your social media adverts.

Show YouTube adverts that demonstrate year gas powered lawn mower, but give an occasion where it does not start on the first cord pull. Show an example where the customer takes using your product too far and ends up breaking it. If you are still unsure about how realism is absent from advertising, then go and find an advert advertising salad and ask yourself when you last saw a woman smiling that broadly because she was eating salad.

2. Saturation social media coverage

When posting about a new offer, why only stick to Facebook or Twitter. Post about your new offer or your new product on all of the social media networks that you are part of, and post at the same time.

3. Drip-drip marketing set on a pre-planned routine

This sort of marketing needs to be sustained and it is often forgotten on social media. That is why your social media marketing strategy should involve posting drip-drip adverts on a regular basis.

4. A soft sell hook to your message

You do not have to beat your consumers into submission. The addition of something such as a Facebook exclusive discount code is going to give people an incentive to visit your profile and another to visit your website and purchase.

5. A hard sell hook to your message

There are some campaigns that promote products all day and night, without actually telling people why they need it, and why they cannot live without it. Sometimes you need to ram a good idea down the consumers’ throat.

6. A forced agenda premise

Create a time-limited offer. They are perfect for social media, because websites such as Facebook have a timeline where older messages replace newer ones. This gives you are a great opportunity to create a series of time-limited offers over the course of a single month.

7. File and platform type diversity

Your strategy does not only need to involve text, it can involve audio, images, gifs, info graphics and video too.

8. Social media network diversity

Being on the top five social media networks is a good start, but the smaller the social media networks then the less competition you have. So, consider branching out and getting yourself on a few other social media networks too.

9. Keep it interesting to your target consumers only

Do not be afraid of scaring off some people. Your funny posts may attract a lot of people, but if those people are never going to be paying customers then what is the point. Keep it interesting for your target consumer, and if this only attracts a limited number of people, then makes sure they are the right people who are the most likely to buy from you.

10. A targeted goal for every single post

This means knowing what you actually want from each and every social media post. Saying that you are trying to gain brand awareness, or trying to promote your products is not good enough. You need a plan for each post, and a way of measuring after the post has been made in order to see if your goal has been met. If you do not do this then you may never improve your social media campaigns, and they will end up being a waste of your time.

Vishal Gaikar

Vishal Gaikar

Vishal Gaikar is a professional blogger from Pune, India. He is Software Engineer, Web Addicted. At Shake the Tech, he writes on Technology, Gadgets & so on. Follow me @vishal
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