6 Quick Tips for Designing a Website for a Small Business
No matter what type of business you run, your website is the most important marketing tool you have. People who don’t know about your business will find you online; customers who want to find out more or who need to get in touch will visit it regularly.
Designing a website for a small business isn’t fool proof, though. Follow these tips to make sure you’re keeping the right design features in mind.
Add a Blog
Every website should have a blog, but it’s especially important for a small business. Blogs can help with SEO, making your site easier to find; it helps improve your website rank by regularly updating your website; and it is the perfect place to post about updates at your company, new products, and industry news.
Every website should be easy to navigate. Sometimes, heavily branded, big name companies can get away with clever sites, but for a small business, the simpler to get around, the better. Otherwise, you could lose visitors right away.
Along with being a breeze to navigate, you small business’ website should also be simple. That means that it shouldn’t be cluttered with ads, too many images, tons of text – keep the pages relatively basic. Aside from making the site easy for visitors to understand, simplistic websites also load faster.
Include Important Links
When you mention a product that you recommend or a business that you partner with, link to it. Also make sure to link to your social media websites, any brands you advertise for, and any other links that will support your own brand.
The best website in the world isn’t worth a thing if people can’t find it. There are several ways to optimize a website – if you’re not well versed in SEO, hire an expert.
Put Important Information “Above the Fold”
This design consideration started with newspapers, but it also plays a role in website design. Anything that you need visitors to see should be above the fold, which means the viewer won’t have to scroll to see it.
Once you’re ready to create a website for small business purposes, hire a pro. Unless you know how to build a website properly, you should work with someone who’s main job is website design.