Capturing your Audience’s Attention during a Web Conference
Every business, whether it has 3 or 300 employees, has meetings. It is a regular part of getting things done and when they are conducted properly, can be incredibly effective. You can communicate in various different ways, be it in person, over the phone, via email and social networks or by increasingly popular web conferencing.
Online meetings are commonplace for a multitude of reasons; training, team brainstorming and product or service presentations, being a few examples, but how do you keep your audience engaged throughout?
The Good and the Bad
We have all experienced our fair share of good and bad meetings, but what makes the experience so different? A good meeting can be empowering, a great way to communicate many ideas, help develop relationships and can be a great way to boost morale.
Bad meetings are usually a result of lack of focus and preparation, presenting to the wrong people or having a meeting for the sake of it.
By simply being prepared, having an agenda, keeping time and capturing the attendees attention, can make for more productive time spent with accountable outcomes.
Consider making changes to a normal meeting and mix things up a bit to keep your attendees focus:
- Most importantly of all; do you have the right audience? Researching who is actually required or who will benefit most from a meeting will mean that they are more likely to pay attention and participate.
- Begin with your most provocative content rather than a long string of welcomes and thanks. Dive in with your best and you will have your audience’s attention from the start.
- Engage your event. Use the tools that come with web conferencing software to your advantage; like instant messaging for larger groups for those too shy to voice their opinion, or interactive whiteboards to visualise and ‘play’ with ideas.
- Stream video content to break up the talking. Displaying edited information and marketing material with the sole purpose of getting a point across will help people re-focus.
- Allow social media sharing during the event. This will not only ensure that the content is interesting but also worthy of distribution.
- Give attendees action tasks, whether individually or in a group. They will listen more intently if they have to deliver something afterwards.
- Allow comments throughout rather than just at the end. Attendees are therefore more likely to engage at the time which could lead to a richer conversation.
It doesn’t end there
The experience of a meeting doesn’t end when the meeting does. Get feedback – every meeting has room for improvement and it is important to act upon these comments, especially where the same attendees meet often.
Implement one or more of these strategies during a web conference to gain more engaging and productive meetings. Don’t tolerate meeting that accomplish little or nothing. Make meetings better and business will thrive.