What Impact Has BBM For Android & iPhone Had On The Market?
Once upon a time, the Blackberry was considered to be a quintessential business device, says Betabeat.com expert David Shapiro. It allows users to text, call and video chat through a net connection. When the first contemporary Blackberry was released in 2003, all of these things happened to be groundbreaking. Yet, we’re now a decade on and Blackberry isn’t offering its customers anything new.
The once innovative Blackberry BBM app has been all but pushed out of the market by Android and iPhone alternatives. Whilst it’s true that Blackberry BBM allows users to communicate without the use of network minutes – well, so does the WhatsApp on the new iPhone and the new Android. It is this seemingly minor detail that has changed the market. There’s nothing much left on the ‘essential’ Blackberry phone that isn’t available on another branded device.
It hasn’t been a good year for Blackberry. In fact, it’s been a terrible one. After announcing a loss of more than a billion dollars, the company was bought out for $4.7 billion. It might sound like a lot, but it’s a massive drop from the $83 billion it was worth just five years ago, says Washington Post journalist Cecilia Kang. There’s one question on the lips of the industry – can BlackBerry keep hold of its reputation as an essential business device? Visit DCL Mobile for more information on the Blackberry Z30 and its Android and iPhone rivals.
The cards haven’t all been laid out on the table just yet, but it doesn’t look good. The market is in constant flux – it’s reaching a nadir where every high profile telecommunications company has the same operating features as standard. BBM is a standard inclusion of both Android and iPhone devices now. It is no longer considered to be a feature that dominates the market. If Blackberry wants to survive, it needs to come to terms with this development.
It is no longer about what you include in a phone, it’s about how well those features can perform. If consumers are now expecting BBM style apps as standard, it makes sense to expect them to go for the device that performs them in the best manner. At the end of the day, the new BlackBerry Z30 is proof that the company is still trying to compete with its rivals, says NewYorker.com expert Vauhini Vara. Yet, it’s doubtful whether the company will be able to claw its way back to the top.
Android and Apple devices are offering consumers a lot more than the Blackberry Z30. They have conquered the domestic consumer, and now they’re going after the business market too. Blackberry isn’t on its own in this area anymore – it needs to forget what it used to be, and work on forging new connections and reputations. Android and iPhone devices are now doing the things that Blackberry is known for, but they’re doing them in a much better way than Blackberry.
They’ve got seamless video playback, bigger screens, more games and increasingly sophisticated interfaces. Android and Apple devices are phones for the everyman, phones that can be used for work, for play, for fun and for anything else you could ever want. They do everything that BlackBerry does, but they do it better. It’s why Blackberry needs to step up its game, if it is going to survive over the next few years.