The Importance Of The LinkedIn Headline
If you’re in business, chances are you have a linkedin profile and chances are you have probably read about linkedin headline and all the benefits that Linkedin can offer your business. Attracting referrals or potential clients can all be achieved through Linkedin.
But all too often our Linkedin profiles are mundane, unimaginative and unable to attract the connections we want. Here’s how to put that right. See the image below :
Many of us overlook the importance of the LinkedIn headline. With the vast majority of Linkedin headline stating the company name and their position in that company. Why not instead think of the Linkedin headline as your pitch to try and grab the attention of the reader so their interest has peaked enough to want to click on your profile. Following everyone else’s lead by adding your company and position won’t do that. Your heading needs to highlight your skills and expertise in a short and concise sentence. Check the following headline ;
Sticking with the LinkedIn headline; if someone wants to connect, before accepting their connection you will probably read their LinkedIn headline, does it give you any insight into that person and whether a connection could prove mutually beneficial? Their LinkedIn headline should give you an indication of what they can offer, allowing you to make a better decision as whether their profile is worth further investigation. Spending hours trawling through the profiles of the people that want to connect with you is not a productive use of your time. Being able to judge the potential synergy between the 2 parties solely based on their LinkedIn headline will save you a lot of time and energy.
If someone is looking through search results or groups on Linkedin there is a good chance that they are trawling through hundreds if not thousands of LinkedIn headlines, your’ s won’t stand out if it follows the same makeup as everyone else in your group or set of search results. In these instances you will have one opportunity to grab the attention of the searcher so try to make the most of it.
So what should your LinkedIn headline say?
So you now realize that you need to grab their attention, you now need to tackle how you can convince them to click on your profile and often the best way to do this is to tell them to! Calls to Action have been used in internet marketing for many years, I don’t see why LinkedIn should be any different, remember your headline is your pitch and your pitch should have a call to action. Here is my LinkedIn Headline, I will improve it for sure ;
Stating your job title is a common trait on Linkedin, stating what you can offer a company is not so common and that might be what can set you apart from all the other internet marketers, ppc specialists or marketing consultants on LinkedIn. As previously stated most people searching LinkedIn will never look at your profile page, you need your headline to tell them what’s in it for them if they do.
If you can write your LinkedIn headline to imply that if they take the time to read your profile they will find something that will set you apart from all the other professionals that use Linkedin.