How to Increase your Website Conversion Rate
In this article, we will discuss how to increase website conversion rate. There are actually several ways to go about this. We will concentrate on methods that will give you the biggest bang for your buck, or time spent.
Concentrate Your Marketing Efforts On Getting the Right Traffic
If the purpose of your website is to sell your products and/or services, it is not enough to simply draw traffic to your website. Not all traffic is equal. You need to concentrate on drawing the RIGHT traffic to your website.
For example, if you establish a pay per click (PPC) campaign, don’t concentrate on keywords that simply draw traffic. Instead, choose keywords that draw pre-qualified buyers.
Here’s an example. Suppose you sell gardening supplies. You may be tempted to pay for a really popular term like “gardening” however, a lot of people who type “gardening” into a search engine have no intention of buying anything.
They may just be looking for tips on how to plant a vegetable garden. Sure, you may be able to convert a small percentage of these general gardening surfers into buyers but it is going to be an uphill battle.
You will get more bang for your buck if you concentrate on terms like “garden supplies” or “garden tools”. You will achieve an even higher conversion rate if you pay for keywords that are the specific names of the garden supplies that you offer such as “garden kneeler” or “garden kneeler pads.”
Offer an Email Newsletter But Be Wise About It
You can offer your website visitors the opportunity to sign up for a free email newsletter. This way you can build a relationship with them, and even if they don’t buy from you on their first visit, they may buy from you later on.
However, to maximize the effectiveness of this technique, you have to go about it wisely.
First, don’t send out your newsletter too often. If people see an email from you too often, they will begin to ignore it, or worse, send it to the spam folder.
Second, offer your subscribers something of real value every time you send out a newsletter. For example, if you run a garden supply site, you could send out timely garden information that fits each season, perhaps once a month. You can also offer special deals to your subscribers that you don’t offer publicly on your website. Make these deals something highly desirable so your subscribers keep opening your newsletter every month.
Third, make your newsletter conversational like you are chatting with them, i.e. make it personal and enjoyable to read.
Fourth, don’t be afraid to occasionally offer a link to another online resource that is highly valuable to your subscribers. They will remember this and appreciate you for it. Building loyalty is an important part of increasing website conversions.
Make Your Website Well-Organized and Attractive
Finally, as a third tip on how to increase website conversion rate, website design and site loading speed really does matter.
The layout and organization is essential. You want to make it extremely simple for anyone who lands on your site to find what they are looking for. A visitor will leave a site if they get frustrated because they can’t find something. Too often, online businesses get so “fancy” with their website design it clutters up the site and makes it difficult to find things. Make sure too that your website is attractive.
It does not need to be an artistic masterpiece but make sure it looks neat and clean because this can play into the trust factor. A surfer must trust a website before they are willing to actually give out their credit card information.