Mobile Apps Are In Big Demand
In today’s fast paced, high-tech world, everyone is on the move. If you’re not mobilized, you’re behind the times moving at a much slower pace than most people. Mobile apps for smart phones and tablets offer consumers anything they need with the push of a button.
If you own an iPhone, iPad, or any type of Android device, you already know that mobile apps are in demand. Both consumers and businesses are using mobile apps for their every need. With instant availability and convenience, mobile apps have created a complete new way of doing business around the world. It’s now possible to browse thousands of products, check your bank account, market your business, and socialize with friends while you’re on the go. App users are now using their phones and tablets to take actions instead of just reading content.
Over the last year, shopping, productivity, messaging and social media apps increased with users by 85 percent, while health, fitness and travel apps went up by 75 percent. Shopping apps, leading the way in popularity, allow consumers to conveniently purchase everything from a cup of coffee to a new car. Marketing studies show that shopping app usage typically peaks in the morning around 9am, during the noon lunch hour, and again after work around 8pm. This shows that consumers are taking advantage of simple, convenient ways to shop without ever interrupting their daily routine.
Second in popularity are productivity apps that allow consumers to complete necessary tasks on the go. Online banking apps make it easy to check your bank account, scan checks for instant deposits, and transfer funds within minutes. You can pay your mortgage and utility bills over a morning cup of coffee, or program your dinner menu on your lunch break. Whether you want to schedule a fitness session, book a haircut or make travel plans, mobile apps make it easy.
Messaging and social media apps take third place in popularity with app users. With today’s busy lifestyles, these apps make it simple to stay in touch with family and friends through a variety of popular social media sites. You can upload and share family photos and current events, message friends, search for jobs, and promote yourself through your personal profile.