On-Site SEO Tweaks to Rank Higher in Search Engines
There are numerous ways to do off page optimization like link building, content marketing, Guest posting etc. There are lots of methods for on-site optimization. In this article, we will discuss about some important on-site optimization techniques, so as to improve ranking of your site on search engines.
Though there are many methods of on-site optimization but in this article, I have divided all of them into different categories which will make it easier for you to understand.
So, here are some of the on-site SEO tweaks:
Keyword research is a significant element of on page SEO. Keywords are the words or phrases that the users enter in different search engines to extract the suitable information for which they are looking for. A business owner needs to optimize these keywords or phrases so as to get the ranking of their website on the first page of search results.
Therefore, it is important to choose those keywords which will bring traffic to your site. Moreover your keywords must relate to your business. If you choose the wrong set of keywords or phrases, then you will not get traffic and all your SEO efforts will get wasted.
Create authoritative and unique content
Content of the page is something which makes it worthy for the position on search engine results. So, it is important to create a good and quality content. Now, what does this good content means? A good content is the content which is unique, linkable and supplies a demand. Just like the markets, information or the content is affected by demand and supply.
The best content is that which is when supplied brings in great demand. The content can be in the form of article, on the website. Good content is linkable, if we think from SEO perspective. If your content is not linkable, then the search engines will not be able to rank it, which doesn’t drive traffic.
Shorten and make your page title unique
Make a short and a unique page title. If you are working in CMS like WordPress, then see at your page title and make them unique to your website in such a way that it is easy to read and remember and also looks attractive.
Use heading tags effectively
Use of heading tags H1, H2, H3….. tags is a way to tell search engines that these are the new or the sub sections of that particular page. H1 tag should include the main heading or the title of the page, H2 must be used for sectioning of the page and H3 to H6 should be used for sectioning of the content.
Use ALT tag efficiently
The ALT tag or the image alternative text tag is for the alternative text. In other words, it is a tag used to describe or text the image in a clear way. At the same time it is important to note that you should not stuff the keywords in alt tags as Google ignore those ALT tags.
Rewrite internal Anchor text
Adjust your website’s navigation in such a way, that it includes specific and targeted keywords or phrases. You must make your website navigation accurately but ensure that you must not overdo it as the navigation should be user friendly also.
Above mentioned are some of the SEO tweaks which will help you to rank better in search engines. A Website owner will select a SEO Expert who provides all the above services, to get effective results in Google.