Why Penguin and Panda Make SEO More Relevant
Since 1995, people have been exclaiming and proclaiming that the death of SEO is upon us, and “SEO will be dead in Two Years” is something that has been regurgitated over and over again.
But it has never happened. And never will. Search engine optimization will die when search engines die. The tatics and strategies will change or evolve, but the practice of optimizing your site for better rankings in the search engine results pages (SERPs) will never change. In fact, the most recent Penguin and Panda algorithm updates have made SEO even more relevant one could argue.
Why is this so? Because the Penguin and Panda algorithm are major updates that can actually penalize you for using the wrong SEO tactics. If you are doing SEO the wrong way, you are going to get penalized for it, and if you are using these wrong (or oldschool) tactics as a lengthy process to better your position in the SERPs, then you are going to be very displeased with the results to say the least.
Another issue is the negative SEO issue. The Penguin and Panda update have made Negative SEO more relevant than ever (although this type of SEO campaign is very hard to run against very well established and authoritative brands) be on the lookout for competitors hiring negative SEO companies to externally SPAM the heck out of your site so Google recognizes your “backlink profile” as negative signals and ranking factors for your website in the SERPs.
Onsite SEO Post Penguin & Panda
Onsite SEO has been more important than ever. Just take a peep at this whiteboard Friday from SEOmoz.org. It explains how the process of both Internal and External linking have become extremely relevant since Google launched the Penguin and Panda Algorithm updates and that you really have to be carefule when it comes to performing link architecture on your site. This however is one of only an endless amount of onsite SEO tactics.
It seems that with every algorithm update that Google releases there is another SEO tactic that Google makes extremely relevant. The bottom line is to not believe everything that you hear about SEO when it comes to people proclaiming that the practice is “Dead” or that it will be “dead in two years.” People have been saying it since 1995 and the plain out truth is that the only time search engine optimization will die is when the search engines die themselves.