Make the Most of Rules for Facebook Timeline Covers
There are two different ways to look at all of the rules for how to use a Facebook timeline cover. The first is to complain and get upset because of the lost opportunities for marketing. The other is to keep in mind that everyone has to play by the same rules and adding increased challenges can give you an opportunity to handle them better than anyone else does. The result would be a net positive for you, helping you to make gains against your competition.
Facebook timeline cover photos are absolutely essential parts of your Facebook timeline page, because they can provide information to the consumer and help to brand your page and set the mood. You should definitely be willing to put a lot of time into your Facebook timeline cover photo because it can have a strong impact on your overall success.
However, as the Crazy Egg blog points out, there are a number of rules that you have to follow. When you can work your marketing strategy around these rules more effectively, you can make some gains on your competition.
While you cannot share your contact information or push people to take action in your cover photo, you can promote yourself and brand yourself. Think about what would be the most valuable to you and then implement that strategy.
For example, if you want people to view you as trustworthy, come up with some language and imagery that will send that message and then use it. You can use a large picture of yourself or of a logo for your company and combine it with a slogan or motto that applies well. If you can get people to look at it regularly, then they should pretty much ingrain it into their memory.
That means that you can boost brand loyalty and get people to think of your messaging as an instinctive second thought when your name comes to mind. That makes your business a lot more valuable.
Some people give up on being informative all together just because they can’t share information about their pricing or contact information, but that doesn’t mean that you can provide information about what your company does.
You could list some of the types of products that you have, so that people associate you with those items. This can be really valuable if you can build up a strong enough correlation that people think of you almost synonymously with those items.
Just because you cannot use calls to action, for example, does not mean that you shouldn’t aggressively provide people with information about what you do and what you sell.
You’ve got to tiptoe the rules, but it can be done and it can be done successfully. You can’t tell people that you are selling white t-shirts for $10, but you can tell them that you are a clothing company providing essentials for day-to-day life at good prices.
When you are trying to work around the rules, be creative but make sure that you don’t step across the line. You don’t want to get on Facebook’s bad side, but you certainly want to get the most out of your efforts on the website.
With so much at stake, you can’t afford to completely ignore some of the strategies that might walk right up to the edge of the terms, so just make sure that you don’t step across the line. Sometimes bouncing ideas off of coworkers or friends can be really helpful in this regard.