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Social Media & Technology and How it is Changing Business

Social media has become important to all businesses, whether they are large or small. Social media has changed the way that businesses interact with their consumers and with the public.


The world is very much online, and with more and more consumers gaining access to the digital world on a steady basis, a business needs to have a social media presence and build a strong brand reputation if they want to find the most success.

Think about it, with the kind of software that exists today, you can perform a number of social tasks with the right device, without even getting out of bed.

For instance, you can Skype your colleagues on another continent, manage your multiple email accounts via your smartphone, track global trends using twitter, share photos and stories on WhatsApp and SnapChat, create a community on Facebook, launch a brand on Instagram, connect with fellow professionals on LinkedIn, and so on. All of this can be done within a short time and with very little effort.

The point is that social media technology isn’t simply changing the way that business is done; it’s actually changing what businesses people take part in. Employers and employees need to make sure that digital technology is used to enhance business and not detract from it.

If a business is to thrive, it takes more than a simple marketing strategy. It requires an online presence and even a mobile presence, which means app advertising may also be vital.

Today’s businesses need to be forward-thinking and they need to understand the value in making the shift from conventional engagement to progressive models, by having genuine transparency, open channels of communication, and meaningful worldwide connections.

A smart business is one that knows that its employees are its greatest asset, and that the digital connections a business makes, counts for absolutely nothing if the relationships do not start and end with people.

The bottom line: all businesses in this day and age require a social media presence.

Vishal Gaikar

Vishal Gaikar

Vishal Gaikar is a professional blogger from Pune, India. He is Software Engineer, Web Addicted. At Shake the Tech, he writes on Technology, Gadgets & so on. Follow me @vishal
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