Scroll to Top

Tips to Market Your Brand Presence on Instagram

Instagram is yet to celebrate its 3rd birthday but it has already raised eyebrows of everyone as it is acquired by none other than our very own Facebook. However, we are not here to tell a story of the marriage between Instagram and facebook, you can easily found zillions of them if you can make a Google search.

Nope, rather we are going to explore the immense opportunities this social platform has to offer. Buzzing with over 100 million users worldwide, Instagram is having a dream run and quite naturally attracting the attention of marketers. But as this is a relatively new platform, most people are clueless how to start or where to start. So here we are going to give you a short account of how you should be promoting your products on this new platform:

Be awesome

When you are on crazy platform like this, you should be more than another user trying to promote in the same fashion. Nope, this is not going to work here. You have to be awesome to be able to get noticed by others. Go wild with creativity and come up nice and crazy images and say nice things about them and you will see how people start noticing you. You can draw inspiration from StarBucks. It has done a credible job in this platform by posting images that tell a story.

And the great thing about their marketing initiative on Instagram is that they do not stick to any particular theme while sharing the images. They stay true to their brand value while posting images that reflects different flavors of our colorful lives.

Promote a Lifestyle

Instagram is not a one way street and that being said, you should make a point that your targeted audience are getting equal importance when you are sharing images in Instagram. You can go for visual story telling method to encourage audience participation and it would be great if you can repost some images from your fan and follower base. This will encourage them to communicate with your brand more frequently than ever.

Add some Texts

Ok I know that Instagram is a platform for sharing images. But everyone around is doing the same. You can set yourself apart by adding some inspirational texts along with brilliantly captured images as this will spark the interest of the targeted audience. You can give this app – “Phonto” a go for this purpose. Add some dose of humor in it because everyone wants to laugh in this difficult time.

Share unusual things

If you won some awards, it is great to share some moments of that prestigious moments but it is highly likely that people are already aware of this. So, rather than posting thing that most people are already aware of, you can add some behind the scene images. This will give your audience of idea of how things are behind the veil of corporate culture. Some leading brands are already practicing this and as it appears, people are loving this.

Try Hashtags to reach out to targeted audience

If you want to increase visibility of your website, you need to use hashtags against texts that describe your images precisely. Apply hash tags against those texts that you feel people are likely to use while searching images.

Do not Post Ordinary Images

Since Instagram is a platform for sharing high quality images, you should not settle for anything less than awesome when it comes to picture quality. However, this does not mean that you have to be a hotshot photographer. Nope, this is not the case. There is no such dearth of photo editing apps. PicMonkey, Color Splash, Pixlr, Lumie etc are some of the popular photo editing apps that can transform even an ordinary image into something truly inspiring.

Run a Contest

Running a contest has always been the most powerful way to make your brand presence stand apart. This will go a long way to make you see better online visibility and more exposure. Just make sure that the terms and conditions of the contest are laid out in plain and simple English; otherwise the whole thing may backfire.

Vishal Gaikar

Vishal Gaikar

Vishal Gaikar is a professional blogger from Pune, India. He is Software Engineer, Web Addicted. At Shake the Tech, he writes on Technology, Gadgets & so on. Follow me @vishal

Leave a Reply

Your email address will not be published. Required fields are marked *