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Top 5 Social Media Marketing Trends to watch out for in 2014

After having witnessed a tremendous amount of success in the year 2013, social media marketing domain is all geared up for gathering appreciations in the year 2014.

Today, almost every brand has realized the impact social media can have on their sales. It is hard to find an enterprise that doesn’t indulge in promoting its products and services via various social networking websites.


In this blog, I’ll walk you through 5 best Social Media Marketing Trends that are going to bring in a new revolution in the year 2014. So, let’s get to know about these 5 Social Media Marketing Trends.

1- Google+

As per a recent study, it has been found that Google+ has over 540 million active users on-board. Ranked as the second most popular social network, Google has undoubtedly become a trustworthy platform for effective promotion of a brand/company.

Although Google introduces frequent changes in its search engine algorithm, Google+ sustains its potential of helping small and big businesses scale new heights of success.

The year 2014 will watch a consistent growth in the count of Google+ users. This will make way for new marketing strategies that will allow businesses to grow to their maximum potential.

2- Videos will continue to remain a vital aspect of social media marketing

Videos will continue to display an upward trend in the social media marketing tool-kit hierarchy. Quite similar to the year 2013, the year 2014 will also witness the trend of including short videos in blogs and articles.

Considering the growing popularity of video upload applications such as Instagram and Vine, it is hard to imagine the downfall of social media marketing via video incorporation.

It is a well-known fact that if pictures can tell a 1,000 words, videos can tell a million. Hence, including videos along with blogs/articles and podcasts will indeed be identified as one of the hottest social media marketing trends to embrace in the year 2014.

3- Twitter will overpower Facebook

With over 1.18 billion users on-board, Facebook is definitely not going to lose its charm anytime soon. In contrast to this popularity of Facebook, it is being predicted that Twitter will overpower Facebook, especially when it comes to usage among teenagers. 2014 is definitely going to be the year of Twitter.

I’m saying this so confidently because many bystanders who want to get a clearer understanding of your company/brand will likely choose Twitter instead of Facebook.

With the ever-growing population of users joining in Twitter, the social media platform has undoubtedly become a great customer service platform. It has also become an excellent means of lead generation and conducting R&D(Research and Development).

4- Online contests will create all the excitement

The year 2014 will encounter an outburst of businesses that choose to conduct online contests as an approach to increase their brand awareness and engagement.

Marketers will get involved in creating promotions in the form of giveaways, sweepstakes etc. to gather more fans from all over the world. Additionally, these marketers will also utilize the third-party applications such as OfferPop, Gressorial and WildFire for acquiring fans and their email addresses in order to maintain a good line of communication.

They will also be taking complete advantage of the innovative direct functionality available with Instagram and Twitter. As per this functionality, the online merchants will be able to integrate less intensive online contests into typical promotions held over various social media platforms. Hence, online contests will become a trustworthy technique of reaching out to the targeted customers.

5- Blogging will become more powerful in 2014

Unlike the year 2013, the year 2014 will enjoy a renaissance in the field of blogging. Both, big and small businesses will choose to publish blogs related to your products and services. They will be using different social networks for publishing high quality blogs related to their brand/company.

Blogs will also remain a key aspect of SEO, especially for Google and other popularly-used search engines. Blog monetization will also witness a greater amount of popularity among online merchants.


So that was a collection of top 5 social media marketing trends you must watch out for in 2014. Hope you’d have found the information fruitful and would utilize it in your forthcoming social media marketing campaigns.

Wish you all the luck!! Keep using Social Media for your benefit. Please do share your views/opinions on the above post, using the comments box below.

Author – Edword Jones is a web developer by profession and a writer by hobby and works for OSSMedia Ltd a leading Custom Drupal Development company. He loves sharing information regarding Drupal, Joomla, Magento and WordPress development tips & tricks. If you are looking for Drupal Programmers then just get in touch with him

Vishal Gaikar

Vishal Gaikar

Vishal Gaikar is a professional blogger from Pune, India. He is Software Engineer, Web Addicted. At Shake the Tech, he writes on Technology, Gadgets & so on. Follow me @vishal

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