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4 Top Link Building Practices That Will Get You The Results You Want

When most people start a new website they rush around trying to build as many backlinks as possible. They don’t even care where they are coming from because it’s only a matter of time before Google rewards them for their hard work.

If you have enough backlinks you end up at the top of the search engines, right? That is how it’s supposed to work, or at least that is what most people tell you. It’s important to realize there is a difference between a good link and a bad link.


If you start building too many bad links it could seriously hurt your site. Or it might not do anything, but I’m sure you don’t want to waste your time when there are more important things you could be doing.

We’re going to take a closer look at the things you should be concentrating on and the things you want to avoid. SEO is one of the most powerful ways to market your website, but only if you do it the right way.

Trust flows through links

There are a huge amount of trusted sites on the internet and you want them to give you a link. Google and the other search engines trust them for a reason, so if they are linking to you it means they pass on a little of their trust to you. How do you get backlinks on some of these huge sites?


It’s not easy otherwise everyone would be doing it, but there is something you can do. Just produce content they would be happy to share with their readers and you will eventually get your links.

Aim for related websites

Everyone always attempts to get backlinks from websites with high PR, but these days most people are starting to realize the best links are ones that come from related websites even though they might be slightly less powerful.


If everyone in your niche is talking about you it will let the search engines know you are someone to listen to. They will want to send their traffic to the best sites, so you will end up with better rankings.

Where do the links appear?

Contextual backlinks are much more powerful than links in someone’s sidebar. Google knows that a lot of people link to other websites in their sidebar and footer, so they don’t rate those links as highly.

If someone mentions you in the middle of an article it’s a much more powerful link because they are trying to push traffic straight through to your site. That is why someone mentioning you will produce better results compared to writing a guest post and getting a link in the author bio box.

Anchor text is dead

If you’re still using keywords in your anchor text all the time you must stop right now. The search engines are smart, so they know you’re trying to cheat your way to the top of the first page. You can still use keywords about 10% of the time, but any more than that and you’ll raise a red flag.

Anchor text is dead

Co-citations are all the rage nowadays, but do you know what it means? The words that surround a link are taking into consideration, so it’s better to have your keyword there rather than in the actual anchor text.

Do you have a new plan?


Link building is obviously a lot more complicated than following a few rules, but everything we’ve talked about will mean you end up with better results and that is what you want. Get the basics right and you will get the traffic you need to start making money. Maybe you can hire professionals in the future to take your site to the next level.

Vishal Gaikar

Vishal Gaikar

Vishal Gaikar is a professional blogger from Pune, India. He is Software Engineer, Web Addicted. At Shake the Tech, he writes on Technology, Gadgets & so on. Follow me @vishal

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