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Unleashing the killer app design approach: Material Design

With every new Android release, Google has been experimenting with the design concept that the app developers are expected to follow. Latest to join the group of innovative interactive design concepts from Google is Material Design.

material design

Launched with the Android 5.0 Lollipop release, Material Design has emerged as an all-new design language for Android, Chrome OS and the entire web. If you have installed the latest Android 5.0 L into your system and are all geared up for designing apps, then this is a post that will serve as your guide during the app creation process. Here, I’ve covered interesting and useful details about Material Design- a brand new app design philosophy introduced by Google.

Material Design- An overview

Material Design is an app design approach where all the basic UI(user interface) elements including icons, buttons etc. are being created after a complete adherence to the specific guidelines that have been set by Google in the Material Design Spec Sheet.

This sheet comprises of all do’s and don’ts that need to be followed for creating a uniform design for varied Google products. Initially previewed in the Google+ app, material design tool-kit comprises of refreshed iconography, a cool splash of colors, typography and a lot more that can be used for designing an app with consistent interface.

A look at the three principles of Material Design

As a visible progression of previous Android app design trends, Material Design is based on three major principles as explained below:

Material Design

Material is the metaphor

As per this principle, Google has focused on the significance of a material metaphor. The company has mentioned that material metaphor is basically a theory that unifies the concept of rationalized space and a motion system. Here, the material has been inspired by the paper and ink study, with the edges and surfaces of material offering visual clues which are in close proximity to reality.

Be bold, graphic, intentional

Google advices its app developers to make a judicious use of all the print-based design elements including grid, typography, color, imagery, space, scale etc. The company expects the developers to make a deliberate color choice, use a large-scale typography and include intentional white spaces for creating an app interface that is, both, bold and loaded with eye-catchy graphics.

Provide meaning with motion

With this principle, Google highlights the importance of using motion in design. Since primary user actions serve as inflection points which initiate motion, your app design can get a whole new dimension via motion. And that’s not all, motion is highly meaningful and plays a vital role in maintaining consistency throughout the application.

Flexibility- It adds to the popularity of Google’s Material Design

Material Design comes with an advanced flexibility that allows app designers to address a wide range of devices and screen sizes. Whether you’re intending to cater to a small Android display or a larger one, Material Design comes with guidelines that allow you to make the desired adjustments without creating a fuss.

Some insights on how Google has implemented Material Design philosophy

The very popular app that has been fully re-designed using the new material design concept is Google Calendar. Google has thoroughly revamped the Calendar app by making it more colorful and user-friendly. Also, the app now automatically pulls events including flights, booked reservations, concerts etc, out of your inbox, followed by adding them category-wise in your calendar.

That means, you can now enter the name of events in the Calendar by taking the advantage of auto info-filling feature. Thus, it has become a lot easier for Google Calendar users to stay informed about all the upcoming events, appointments etc.

Material Design- A new direction for Android app designers

With the introduction of Google’s Material Design concept, app developers have got an all-new direction for implementing cleaner design aesthetics via a subtle approach. The way Material Design has been embraced by app designers, it will be interesting to see how Google will be making its way towards becoming a design leader.


With motion being a fundamental part of Material Design, it would become quite convenient for app designers to eliminate the gap between real and digital objects while designing apps for Android users. So, move on and accept the vast features of Material Design for an overwhelming response from your clients.

Juana Steves

Juana Steves

Juana Steves is an experienced Android developer for Xicom Technologies, where you can hire application developers. In case, you are willing to avail reliable Android apps development service, get in touch with her for best advices.
Juana Steves

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