Working with E Commerce Templates
E commerce templates are familiar to anyone who runs an online business. Plenty of third party web designers offer numerous templates that they guarantee will improve your web portals. Unfortunately, you can’t put blind faith in such assurances. Instead, you have to be able to cast a critical eye on the offerings and determine which options will work best for you. Here are some tips about what to look for.
No matter what template you favor it needs to mesh well with your existing marketing scheme. The fact that there are tons of great website designs out there doesn’t mean they’re all right for you.
Ideally, your brand name or logo will stand out without taking up too much space. You really want to find the perfect balance between prominence and overall site utility. Good templates allow you to wow your site visitors with fully functional content and important information, yet they keep your company’s corporate image firmly in mind.
It’s important to consider the following when you’re trying to match your brand or logotype to an e commerce template:
- Color scheme. Your site should establish and promote the same corporate color scheme you use in the rest of your marketing campaigns. Of course, you may have to tone things back for readability’s sake, but you should never make a website that clashes with your corporate colors.
- Focused placement. Your site should never force you to stick a logo in leftover space. If you can’t have your brand name on center stage, at least when people first visit the site, it’s time for a new template.
- Flexibility. You don’t always need to show your logo in huge font, especially on smaller templates. Some content-heavy pages like account options and the like should be built around their features. Of course, you can still use your logo as a watermark or smaller image on these pages.
Template Support Systems: Mobile Readiness
E commerce templates ought to work just as well on mobile phones, tablets and other devices as they do on laptop or desktop screens. Contrary to popular belief, this does not mean that you need to create an entirely new website for each device or browser. Instead, you simply have to work with a template designer who can create flexible back ends.
A template alone does not make a website. You need to have a sufficient body of code running things in the background. This framework will allow users to access the same site information regardless of what platform they’re using. The site will then use the templates that are appropriate to their device screens.
It’s important to either choose templates that work with both mobile and traditional devices or just make sure that you pick similar templates for each. Going back to branding, you always want to establish consistency no matter how people choose to visit you. This means that your sites should share visual similarities that remain present across different media.
Remember, finding E commerce templates online is easy, but finding versions that work well with your brand takes some doing. Don’t simply settle for the first template you find and build an entire website around it, no matter how appealing it seems to just get things up and running. Instead, do your research and keep searching until you find a design firm that will work with you to improve both the placement of your brand and the usability of your site on multiple consumer platforms.