Zynga CEO On Future of Mobile Online Gambling
Last week, Mark Pincus, the CEO of Zynga – which is the largest mobile gaming company in the world – spoke to an interviewer about his plans to take his company into a future that will include real money gaming, a taboo subject, particularly in the United States. Zynga would have a significant head start if they decided to branch into online gambling, as their mobile poker, bingo and slots games are by far the most popular and frequently downloaded mobile games of their kind. There are current options for mobile gambling at Casino.org, amongst others.
Currently, Zynga makes over 90% of its income from games played on Facebook, and made a household name for itself with the now legendary Farmville.
However, the company has been scrutinized over the last 7 months, since deciding to go public late last year, and in that short time seeing their stock value drop by over 50%. This decline is where the pressure to increase revenue is coming from, and why the gaming company is starting to look towards more lucrative revenue streams for the future.
At the MobileBeat/Games Beat conference earlier this month, Pincus stated that “the only way we are going to grow this industry is by creating new excitement, new mechanics, and new social,” he said. “The more investment, innovation, and competition you are going to have, the faster we are going to move these genres.”
All this could mean even more competition for the land based casinos, and the offshore online gambling companies, as the new kids on the block – the social media game companies – position themselves to be real players when the laws start to loosen in the next 2-4 years.